Founding Sales at cloro.
Be the first commercial hire at an API company selling into the AI-search era. You'll turn early interest into our first paying customers — and write the playbook everyone who comes after you follows.
The role in one line
Own outbound end to end — from first cold conversation to signed contract — for a developer API that reads the AI answer layer.
Founding sales, not a seat in a machine.
cloro is an early-stage API startup. We turn the answers from AI engines and search results into clean, structured data through a single endpoint. Developers, growth teams and SEO shops already have the pain — we need someone to find them, earn their trust, and close them.
This is genuinely a build-from-scratch role. There's no inherited pipeline, no scripted deck, no quota handed down from a VP. You'll figure out who buys, why they buy, and what makes them say yes — then turn that into a repeatable motion. If you want structure that already exists, this isn't it. If you want to create the structure, keep reading.
# one API, every answer engine + SERP curl https://api.cloro.cloud/v1/search \ -H "Authorization: Bearer $CLORO_KEY" \ -d '{ "engine": "perplexity", "query": "best CRM for startups", "format": "json" }' # → structured records your buyer can act on { "answer": "...", "citations": [ "..." ], "brands_mentioned": [ "..." ] }
Own the whole arc — first hello to signed deal.
Find who actually buys
Prospect and qualify across developer, growth and SEO teams. Test segments, messages and channels until the ideal customer profile comes into focus.
Run every conversation
Own outbound outreach, discovery calls, technical demos and follow-up. Speak credibly with engineers and marketers alike about what cloro returns and why it matters.
Close the first cohort
Move deals from interest to a signed contract and a live API key. Negotiate pricing on real early-stage terms and get customers to first value fast.
Write the playbook
Document what works — the scripts, objections, ICP and pricing — so the motion is repeatable before we hire behind it.
Close the product loop
Carry what you hear in the market straight back to the founders. You'll shape roadmap, positioning and packaging with real buyer signal.
Build the pipeline system
Stand up the CRM, tracking and reporting from scratch, so pipeline and conversion are measurable from the first week.
Nice to have
Not required — but any of these will help you ramp faster:
- ↳Sold an API, dev tool or data product before
- ↳Familiar with SEO, GEO or search analytics
- ↳Comfortable reading a JSON response or API doc
- ↳Worked at a seed-stage startup before
Builders, not order-takers.
We care far more about how you operate than the logos on your résumé. If most of this sounds like you, we want to talk.
- You've carried a quota and closed B2B deals — and you can point to how
- You're genuinely comfortable starting from a blank page and cold outreach
- You can talk to a technical buyer without hiding behind a script
- You're curious about AI search, and you learn a product deeply enough to sell it honestly
- You write clearly, follow up relentlessly, and keep your own pipeline organized
- You want ownership and equity-stage upside, not a big machine to slot into
A real ground floor in a category that's still forming
Search is being rewritten in front of us. The teams that need to measure the AI answer layer don't have great tools yet — and you'd be the person putting one in their hands.
Timing on your side
AI answer engines are reshaping how buyers discover products. cloro sits right at that shift, and you'd be selling into demand that's growing, not shrinking.
Real ownership
As the founding sales hire, the motion is yours to design. Your fingerprints will be on how this company goes to market for years.
Direct line to founders
No layers, no politics. You'll work shoulder to shoulder with the people building the product and shaping what we sell next.
Remote and async
We're remote-first and outcome-oriented. We care about the customers you land and the playbook you leave behind — not the hours on a clock.
A product you can respect
cloro solves a real, technical problem cleanly. You'll be selling something that works — no smoke, no vaporware to explain around.
Grow with the org
Get the first motion right and there's an obvious path to lead the sales team you help us hire. The ceiling here is one you help build.
Sold on it? Sell us on you.
Email us a short note on why this role fits — plus a moment you started something commercial from nothing and made it work. A résumé or LinkedIn is welcome; a polished cover letter is not required.