See exactly how Perplexity answers — and who it cites.
Perplexity doesn't return links. It writes an answer and footnotes its sources inline. cloro captures that whole object — the synthesized text, every numbered citation, the ranked source list and the brands it names — and hands it back as structured data.
For small teams, the most recommended options balance simplicity with enough structure to scale. Reviewers consistently point to lightweight boards and fast onboarding as the deciding factors1. Tools with generous free tiers and built-in automation tend to win on value for teams under twenty people2, while heavier suites are usually flagged as overkill at that size3.
An answer is an object, not a page.
Perplexity fuses many sources into one response. cloro decomposes it back into typed fields, so you can query, store and diff each part on its own.
The answer, cleaned
The full synthesized response as plain text or Markdown, with inline footnote markers preserved so you always know which sentence leaned on which source. No UI chrome, no truncation.
Ranked citations
Every cited source in order, with position, title, domain and URL.
Brand mentions
The products and companies the answer names — extracted and deduplicated.
Query Perplexity, get a record back.
Point the endpoint at Perplexity, pass your prompt and a location, and choose JSON or Markdown. Everything the answer contains arrives already parsed — you never touch a browser or a proxy.
- Set
engine: "perplexity"— same shape as every other engine - Citations arrive ranked, with domain and URL split out
- Brands named in the answer are extracted for you
- Charged only on a successful, non-empty answer
# capture a Perplexity answer as structured data curl https://api.cloro.cloud/v1/search \ -H "Authorization: Bearer $CLORO_KEY" \ -d '{ "engine": "perplexity", "query": "best crm for a 10-person agency", "location": "United States", "format": "json" }' # → response { "engine": "perplexity", "answer": "For a small agency, reviewers lean toward...", "citations": [ { "rank": 1, "domain": "nerdwallet.com", "url": "https://nerdwallet.com/..." }, { "rank": 2, "domain": "g2.com", "url": "https://g2.com/..." }, { "rank": 3, "domain": "reddit.com", "url": "https://reddit.com/..." } ], "brands_mentioned": ["HubSpot", "Pipedrive", "Zoho"], "follow_up_queries": ["cheapest crm for startups"], "latency_ms": 1980 }
Perplexity is now a discovery channel
When Perplexity answers a buying question, it names a short list of brands — and cites a handful of domains. Both are measurable, and both move when you optimize. cloro turns them into a signal you can chart.
Brand mention rate across 200 category prompts
From prompt to parsed record
You send a prompt
One JSON body: the engine, your query, a target location and the output format. That's the entire contract — no session, no headless setup.
cloro runs it live on Perplexity
We render the real answer with rotation and retries handled upstream, waiting for the full response and its citation trailer to settle before we read it.
The answer is decomposed
Text, inline footnotes, the ranked source list, extracted domains and named brands are split into typed fields under one stable schema.
You store and diff it
Clean JSON or Markdown lands in your pipeline with stable keys, so week-over-week changes in wording, sources or brands are a trivial comparison.
Citation share by domain
Track which sources Perplexity leans on for your category — and whether your own content ever makes the list.
For anyone competing to be the answer
- GEO & SEO teams — prove that optimization moves you into Perplexity's answer and citations
- Brand & PR — watch how Perplexity describes you, and which rivals it names alongside
- Content strategists — find which domains get cited so you know where to earn coverage
- Product & data — ground features on fresh, source-attributed answer data
Perplexity, specifically
What exactly do I get from a Perplexity call?
The synthesized answer text, its inline numbered citations, the full ranked source list with domains and URLs, and the brands the answer names — all as typed fields in one JSON or Markdown record.
Are the citations returned in order?
Yes. Each citation carries its rank as Perplexity presented it, plus the domain and full URL split out, so you can measure citation position and share over time.
Do you extract the brands mentioned?
We do. Products and companies named in the answer are pulled out and deduplicated into a brands_mentioned array, which makes share-of-voice tracking straightforward.
Can I run the same prompt from different countries?
Yes. Requests are location-aware, so you can capture the answer a user in a given market would actually see and compare results across regions.
How is a Perplexity call billed?
Per successful, non-empty answer. If a request fails or returns nothing usable, it isn't charged, and your live usage counter always reflects exactly what you consumed.
Turn Perplexity's answers into data you can track.
Get a key, send your first prompt in minutes, and start measuring how Perplexity cites and recommends across your category.